Partial-match anchor text – “Top 10 tools for SEO beginners”.Exact-match/partial matchĮxact-match or the partial-match anchor text contains the focus keyword (or its part) of the linked page. Let’s take a closer look at each of them individually. “ If you’re updating anchor text internally to make it more easily understandable by users then usually that also helps search engines to better understand the context of those pages…”Īnchor text can be divided into various types based on its content: The same principle applies to internal links as well.

If this assumption matches Google’s findings based on the content of your article, then these anchor texts can help Google to rank your page for relevant search queries. In this case, Google will assume that your webpage has something to do with coffee machines. Let’s say that you wrote an article about various types of coffee machines on your website and other websites linking to that article are using anchor text such as: First, anchors often provide more accurate descriptions of web pages than the pages themselves.” “ …we associate it (link text) with the page the link points to. The original paper of Google’s algorithm describes how Google treats links with anchor text: In other words, anchor texts can help search engines with a better understanding of what the linked web pages are actually about. Whenever a web crawler visits a website, it will scan all the links that lead to other pages and use their anchor texts as an indicator of their topics. Search engines like Google use anchor text to better understand the context of the linked webpage. And here’s what the same anchor text looks like in the HTML code (the anchor text is bolded): content hubs Why is anchor text important for SEO?

How to search a page for certain text